https://www.youtube.com/watch?v=shU4_C7gxhc&t=3s

SO HA

Jul 3, 2017 - Harlem. Good old Harlem. The name alone conjures images of the New York neighbourhood's famous African-Americans who made it a centre ...

Fine, We'll Stop Calling South Harlem 'SoHa,' Real Estate Brokers Say ...

https://patch.com/new-york/harlem/south-harlems-soha-nickname-reportedly-dead-now

Jul 5, 2017 - Keller Williams, the big New York City real-estate firm accused of rebranding South Harlem as "SoHa" (in the tradition of more affluent NYC ...

'SoHa' Rebranding Effort In South Harlem Stirs Outrage « CBS New York

https://newyork.cbslocal.com/2017/06/26/south-harlem-soha/

Jun 26, 2017 - NEW YORK (CBSNewYork) — A battle is brewing between brokers and ... But there is concern that a rebranding to SoHa could lead to even ...

SoHa: The New Name Realtors Are Using For a Part of Harlem ...

https://www.dnainfo.com/new-york/.../soha-real-estate-south-harlem-community-boar...

Feb 24, 2017 - The city has a new neighborhood. In the spirit of a developer's plan to name part of The Bronx the "Piano District," the real estate industry is now ...